Synygy’s Latest SPM Software Enhancements Spotlight Important Link between Sales Communications and Sales Effectiveness

New Reporting, Dashboard, and Analytics Capabilities Increase Performance Understanding at All Levels of the Sales Organization

Chester, Pa., November 17, 2009 —Synygy Inc., the largest and most experienced provider of sales performance management ( SPM ) solutions, today announced the most recent update to its SPM software. Recognizing that effective sales communications improve sales success, this latest release provides important enhancements to the software's reporting, dashboard, and analytics capabilities.

The design, implementation, and ongoing management of processes to create, organize, and communicate accurate, timely, and useful data to the sales force, sales operations staff, and executives, including reports, interactive dashboards, and analytical tools for querying and presenting data, is a major component of effectively managing a sales force.

Synygy's fourth major software release this year provides capabilities that help sales organizations to:

• provide salespeople, sales managers, sales operations staff, and executives with reports, dashboards, and analytics that are organized around and aligned with the sales and marketing strategy
• provide people with consistent and accurate presentations of data across the sales organization and between various types of reports, dashboards, and analytics
• give salespeople the data they need to better understand their sales compensation and their performance and to reinforce desired behaviors
• provide sales managers and executives with data to better understand the performance of their people and the sales organization
• quickly adapt to evolving business needs by easily changing reports, dashboards, and analytics and the underlying sources of data

“When sales organizations are not able to provide accurate and timely information to their salespeople, sales managers, and company executives, organizational productivity and effectiveness suffer,” said Mark A. Stiffler, president and CEO. “Synygy's latest in-depth reporting, interactive dashboard, and advanced analytics capabilities provide sales forces with information that gives our clients a competitive advantage.”

For more information on Synygy's solutions for managing sales communications and other SPM software and services , visit www.synygy.com or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

About Synygy 
Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. These include SPM solutions for: sales compensation management (incentive compensation; rewards and recognition; and total compensation); sales communications management (sales portals; reports, dashboards, and analytics; and analyses, alerts, and answers); sales goal management (territories and channels; pipeline analysis and forecasting; and quotas and objectives); and sales process management (recruiting, evaluating and training; workflow processes; and data repository and data processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 18 continuous years of success. www.synygy.com

Contact:
Karen Tulis
Synygy Inc.
610.494.3300 x7271
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