Overview
PDI uses modeling to ensure alignment with client
strategy and its commission budgets
PDI provides a comprehensive set of outsourced sales
and marketing solutions for established and emerging
pharmaceutical companies. PDI needed to ensure that
the sales compensation plans for each of its sales forces
were in line with the compensation plan structure of
each client while staying within PDI’s budget,
but PDI lacked an ability to accurately evaluate the
impact of changes to their sales compensation plans.
With the help of Synygy, PDI is able to proactively
and quickly model different scenarios and evaluate how
changes in sales compensation plans will affect their
sales forces and their budget, enabling PDI to both
motivate the salespeople to achieve client goals and
maintain the desired budget for each client engagement.
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