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Each quarter, Synygy Magazine brings you the most up-to-date information in sales performance and sales compensation management best practices, technology, analyst information, events, and more.

www.synygymagazine.com


Current Issue

Volume 7, Summer 2008

Click here to view the Seventeen Issue of Synygy—The Performance Management Magazine.

  • Road Test - Proactive modeling of sales
    compensation plans provides a clear view into sales costs and prevents
    surprises down the road.
  • Q&A - A conversation with Mark A. Stiffler, president and CEO of Synygy,
    reveals the evolving strategic importance of sales operations management.
  • Enabling Analysis - Effective sales analysis
    can move an organization away from quota achievement as a primary—yet almost
    always flawed—measure of performance



Past Issues

Volume 6, Spring 2008

Click here to view the Sixteen Issue of Synygy—The Performance Management Magazine.

  • The Right Rx - Synygy and Towers Perrin
    research pharma’s comp plan design and governance practices.
  • Choose Wisely - Ten questions to ask when
    deciding whether to compensate based on individual, team, or organizational performance.
  • Serving Up Quotas - Communicating the strategy behind new quotas is an essential ingredient
    for a successful recipe.

Volume 5, Winter 2008

Click here to view the Fifteenth Issue of Synygy—The Performance Management Magazine.

  • Staying Focused - Consistent processes for sales compensation management enhance the plan's overall effectiveness while ensuring its adaptability.
  • Role Play - Many sales managers find themselves pondering how to most effectively administer and maximize numerous plans for various positions.
  • Seismic Shift - Major changes in sales strategy and an accompanying change in sales compensation require thorough planning, constant communication, and regular follow-up to ensure a smooth transition.
Volume 4, Fall 2007

Click here to view the fourteenth Issue of Synygy—The Performance Management Magazine.

  • Preventative Maintenance - Periodically checking a sales compensation plan's key vital signs can help organizations identify and eliminate problems before they become a threat.
  • Recognition, Analysis & Motivation - Michael Hammer, Ph.D., founder and president of Hammer and Company, a business education and research firm based in Cambridge, Massachusetts, discusses how using the right metrics can drive individual and organizational performance.
  • Don't Promote. Reward. - Rather than placing top sales reps in management positions, maybe they should stay in their current role-as elite sellers in the field.

Volume 4, Summer 2007

Click here to view the thirteenth Issue of Synygy—The Performance Management Magazine.

  • On The Fly - Synygy's expertise and experience enabled GE Lighting to easily and frequently modify its sales compensation plans.
  • One For All - To maximize sales force effectiveness following a merger or acquisition, organizations need a compensation system that allows them to constantly monitor results and rapidly respond to changes.
  • 20/20 Hindsight - Historical data on individual and team performance helps organizations identify trends and provides a benchmark to use when setting future goals.

Volume 4, Spring 2007

Click here to view the twelfth Issue of Synygy—The Performance Management Magazine.

  • Territorial Instincts - Align sales territories with overall company strategy for a profitable bottom line.
  • Strength In Numbers - Effective compensation reports explain how individual goals contribute to company success.
  • Equal Footing - Get human resources involved in the sales compensation plan design process.

Volume 4, Winter 2007

Click here to view the eleventh Issue of Synygy—The Performance Management Magazine.

  • Nurture Performance-How proper performance management can help weed out poor performers, reward high performers, and target those who need some coaching
  • Finding Clarity-Sales audits shed light on the internal processes that help or hinder your sales team
  • Bend Quotas Without Breaking Them – The key to effective quota setting is knowing when to make adjustments
Volume 3, Fall 2006

Click here to view the tenth Issue of Synygy—The Performance Management Magazine.

  • Weather the Worst Storms – Flexible processes give Blue Cross Blue Shield of Louisiana strength during Hurricane Katrina
  • A Closer Look – Synygy CEO Mark Stiffler takes a closer look at the challenges of effectively managing sales compensation plans
  • Bringing In the Experts – Outsourcing is about adding value, not saving money

Volume 3, Summer 2006
Click here to view the ninth Issue of Synygy—The Performance Management Magazine.

  • Loosening The Straps That Bind- With the right approach, it is possible for even resource-constrained organizations to implement effective sales compensation programs

  • Frank Thoughts on Driving Performance - Improving business processes will yield better performance results from your employees

  • Measure Organizational Performance - Synygy CEO Mark Stiffler illuminates ways to effectively measure and manage performance in an excerpt from his new book
 
Volume 3, Spring 2006
Click here to view the eighth Issue of Synygy—The Performance Management Magazine.

  • Igniting Excellence - Industry experts identify five best incentive compensation management practices

  • Global Sales Compensation - Learn more about Bob Davenport´s 2005 WorldatWork presentation on global sales compensation

  • Global compensation Management - Read Mercer´s 2004 Research on Practices in Global Compensation Management

Volume 3, Winter 2006
Click here to view the seventh Issue of Synygy—The Performance Management Magazine.

  • Top Of Their Game - Working Harder To Retain Top Performers

  • Culture Consolidation - Proper Management Of Employee Incentives

  • The Pulse Of Pharma - Synygy And Towers Perrin Explore Incentive Compensation Plan Design and Governance

Volume 2, Fall 2005
Click here to view the sixth Issue of Synygy—The Performance Management Magazine

  • The Finance Factor - Factiva Improved The Management Of Its Incentive Compensation

  • True Colors - Enterprise Incentive Management And Incentive Compensation Influence Organizational Change

  • Speaking Strategy - Variable Compensation Plans Distill Corporate Vision To Employees

Volume 2, Summer 2005
Click here to view the fifth Issue of Synygy—The Performance Management Magazine.

  • Taking Care Of Business - ADVO Uses Synygy's EIM Solution And Hosted Management Services To Achieve Sales Strategy Success

  • Setting Sales On Fire - Enhancing Sales Effectiveness By Rebuilding Sales Strategy

  • Outsourcing Done Right - Top Performers Need Innovative Incentice Compensation

Volume 2, Spring 2005
Click here to view the fourth Issue of Synygy—The Performance Management Magazine.
  • Looking Beyond The Numbers - Lincoln Financial Distributors Uses Incentive Compensation To Build A World-Class Sales Organization

  • Incenting Sales In Retail Banking: Requirements For Success - Banks Deliver More Value By Supporting Incentives With Performance Management

  • Fujisawa Healthcare Honored For Excellence - Fujisawa Healthcare Was Recognized For Its Innovative Performance Management Programs

  • Trends In Sales Effectiveness Strategies - Joseph DiMisa From Sibson Consulting Discusses The Latest Trends In Sales Effectiveness

Volume 1, Winter 2004
Click here to view the third Issue of Synygy—The Performance Management Magazine.
  • Making Performance Visible - Carl Zeiss Builds A Strong And Accurate Incentive Compensation System

  • Using EIM To Drive Product Development - and Success - Incentive Compensation And The High Tech Industry

  • Communicating By Objective: A Formula For Growth - Sepracor Succeeds In Defining, Measuring And Exceeding Performance-Based Objectives

  • The Promise Of Performance Management - Successful Performance-Driven Companies; Companies With Poorly Executed Performance Management Processes
Volume 1, Fall 2004
Click here to view the second Issue of Synygy—The Performance Management Magazine.
  • Helping To Sell More-Driving Performance - Alliance Capital And Enterprise Incentive Management
  • The Innovation In Performance Management Awards - Awarding Companies That Demonstrate Innovative Performance Management Strategies
  • EIM For Life Insurers: Getting Control Of Distribution - The Insurance Industry And Enterprise Incentive Management
  • Five Habits Of Highly Effective Sales Organizations - Mercer Human Resource Consulting Reveals Winning Strategy For Sales Effectiveness
  • GE Healthcare Boosts Sales Rep Confidence - GE Healthcare Enjoys Its Highest Level Of Sales Rep Confidence In Sales Reports And Incentives
Volume 1, Summer 2004
Click here to view the Inaugural Issue of Synygy—The Performance Management Magazine.
  • Committed To Performance - Pharmaceutical Sales Force Effectiveness And Performance
  • Building On Success - Incentive Plan Design And Management For Retailers
  • Optimizing Quota Management - A Watson Wyatt And Synygy Survey
  • Synygy's Mark Stiffler Is A Man On A Mission - Synygy's President And CEO Discusses His Vision For Performance-Driven Organizations


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Synygy Magazine

Proactive modeling of sales compensation plans provides a clear view into sales costs and prevents surprises down the road.

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