Success Stories: GE Healthcare

GE Healthcare BioSciences boosts sales rep confidence in incentive compensation plans

The feedback at a sales meeting five years ago for Amersham BioSciences (now a part of GE Healthcare Biosciences, a $3 billion business based I Little Chalfont, UK) was loud and clear: sales reps had lost confidence in the company’s incentive compensation plans, which had not kept pace with various mergers, an increasingly specialized sales force, and a growing product line. Despite receiving more than 18,400 sales reports each year, the sales force did not understand their plans, how they were getting paid, or what their priorities were.

With the help of Synygy, the sales representatives at GE Healthcare BioSciences now have a clear understanding of their plans and the calculations behind their commission payments. As a result, they are voicing their highest levels of confidence in the sales compensation program in years, and sales force turnover has fallen by 20%

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