SYNYGY SPM Magazine Presents a Global View of Sales Reporting and Analytics
Also Explores the Impact of the Global Economic Crisis and Its Effect on Sales Compensation
Chester, Pa., January 27, 2009—Synygy, Inc., the most experienced provider of sales performance management (SPM) solutions, today announced the availability of the winter edition of SYNYGY, the Sales Performance Management Magazine. The latest issue features timely articles pertinent to sales and sales operations organizations, with several that address the current economic downturn.
In his introductory column, Synygy president and CEO Mark A. Stiffler posits that the effects of an uncertain global economy does not necessarily have to be catastrophic. “Synygy remains as optimistic as ever that effective sales performance management enables success,” he states.
The cover article, “A World View,” features HP Financial Services, a wholly-owned subsidiary of Palo Alto, CA-based computer giant Hewlett Packard, as the company took a fresh look at their sales analytics and reporting on a global scale. “We needed to understand why one geography was doing something different than another,” says Alan March, global sales compensation manager. Among their solutions was the addition of Synygy sales compensation software to achieve parity in compensation plans across different countries. “With the ability to deliver consolidated reporting and analysis, no one has to go scraping around every quarter for a global view of our sales force productivity,” March adds.
In addition, the issue contains thoughts from a roundtable discussion among four industry experts—Eddie Birchfield, The Sales Leadership Forum; Ted Briggs, Watson Wyatt Worldwide; J. Mark Davis, Valitus Group; and Joe DiMisa, Sibson Consulting, the Segal Company—who gauge the impact of the global economic crisis and how it may affect sales compensation now, and possibly for the long term.
Also in the issue:
- strategic objectives and motivational metrics for indirect sales role compensation plans
- seven steps to prepare for downsizing
- how the economy and the stock market affect long term incentives
- a full recap of the fall Synygy Sales Performance Conference
This and past editions of SYNYGY Magazine are available at www.synygymagazine.com.
About Synygy
Synygy is the most experienced provider of sales performance management (SPM) solutions. Synygy’s software and services include solutions for managing sales territories and channels, sales talent, sales quotas and objectives, sales compensation, sales metrics and analytics, sales data processes, sales reports and analyses, and sales communications. Based in Chester, Pennsylvania and with extensive operations in Europe and Asia, Synygy has achieved 18 consecutive years of success. www.synygy.com
