SYNYGY Sales Performance Management Magazine (Fall Edition) Focuses on Creating a Culture of Communication
Chester, PA., September 15, 2008—Synygy, Inc., a recognized authority in sales performance management and the most experienced provider of sales compensation management solutions, announces the release of the fall edition of SYNYGY Magazine. Now available at www.synygymagazine.com, the issue focuses on the role that a culture of communication plays in effective sales compensation management.
In his introductory column, Synygy president and CEO Mark A. Stiffler notes that the impact of communication is often overlooked when launching new corporate objectives and the sales compensation plans to support them. Organizations that fail to realize the importance of clear communication often fail in their attempts to properly educate their sales forces on how meeting individual goals contributes to organizational success.
The cover feature, “Loud & Clear: Communicating Your New Sales Comp Plan,” by Clinton Gott, western leader of Watson Wyatt’s Sales Effectiveness and Compensation Practice, outlines the elements of an effective communication plan and explains how to implement it. “Ensuring success begins with understanding the urgency and importance of creating the right communication effort and the potential value that can be captured,” he writes, and goes on to discuss the significance of input from the entire sales management team in the communication process, as well as the value of sales reports as a communications tool.
The communication theme is carried forward in “A Closer Look: Quota Management,” with Tom Hausch, a senior consultant at Synygy, laying out a quantitative approach to setting quotas along with best practices for communicating expectations and managing the process over time. (Hausch will lead a workshop addressing the complexity of quota setting at the upcoming Synygy Sales Performance Conference in Scottsdale, AZ, September 21-23.)
Also in the issue:
- streamlining the sales organization for role clarity, career clarity, and compensation
- sales objectives setting best practices
- expert guidance for overcoming sales compensation management challenges as gleaned from this year’s Synygy Executive Education Series online panel discussions
The fall and past editions of SYNYGY Magazine are available at www.synygymagazine.com.
About Synygy
Synygy is a recognized authority in sales performance and sales operations management and the most experienced provider of sales compensation management solutions. Synygy’s software and services include solutions for managing sales territories and channels, sales talent, sales quotas and objectives, sales compensation, sales metrics and analytics, sales data processes, sales reports and analyses, and sales communications. Based in Chester, Pennsylvania and with extensive operations in Europe and Asia, Synygy has achieved 17 consecutive years of success. www.synygy.com
