Synygy Releases Newest Version of SYNYGY OBJECTIVES
On-Demand SPM Application Allows Companies to Fully Automate the Process of Managing Individual and Team Objectives (MBO)
Chester, Pa., June 25, 2009—Synygy Inc., the largest and most experienced provider of sales performance management (SPM) solutions, today announced the release of a new version of SYNYGY OBJECTIVES™, an on-demand SPM application that fully automates the process of managing individual and team objectives (MBO).
First released nearly a decade ago, SYNYGY OBJECTIVES allows non-technical administrators—rather than IT departments, consultants or programmers—to define, manage, and maintain the entire objectives management process, including the integration of objective achievement with sales compensation plans.
SYNYGY OBJECTIVES gives organizations the ability to:
- create individual and team objectives for each salesperson
- define performance measurement criteria
- review, evaluate, score, and approve performance
- communicate and provide feedback on objective achievement
- link objective achievement to pay
By aligning the objectives of the sales force with organizational goals, salespeople can focus on effectively executing corporate strategy—which drives sales performance and allows organizations to quickly adapt to changes such as new product launches, territory expansions, shifts in strategic focus, competitive pressures, and market dynamics.
“As the creator and innovator of the SPM industry, Synygy is pleased to continue our long history of helping our clients link their sales strategy to the behavior of their salespeople and sales managers,” said Mark A. Stiffler, Synygy president and CEO. “This latest release of SYNYGY OBJECTIVES further highlights Synygy’s leadership in the rapidly growing SPM market.”
To learn more about SYNYGY OBJECTIVES, visit http://www.synygy.com/software/sales-objectives.asp.
About Synygy
Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. Synygy’s SPM solutions include: sales compensation (incentive compensation, rewards and recognition, and total compensation); sales communications (web portals, reports and dashboards, and analytics, alerts, and answers); sales goals (territories and channels, forecasting and pipeline analyses, and objectives and quotas); and sales processes (reviews, recruiting and training, data repository and data processes, and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 18 continuous years of success. www.synygy.com
Synygy® and the Synygy logo are U.S. registered trademarks and SYNYGY OBJECTIVES™ is a trademark of Synygy, Inc.
