Synygy Receives “Positive” Rating in Leading Industry Analyst Firm’s 2008 MarketScope for Sales Incentive Compensation Management Software
Chester, PA, August 4, 2008—Synygy, Inc. today announced that it received a “Positive” rating in Gartner, Inc.’s 2008 MarketScope for Sales Incentive Compensation Management Software.1 Synygy was one of ten sales ICM vendors evaluated in the report.
According to the report, "Through 2010, enterprises will miss the equivalent of 5% to 10% of annual sales as ‘lost opportunity’ that could have been captured through improved management of sales territories, quotas, and compensation plans.”
Several important trends were also noted in the report, including:
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“SPM [sales performance management] solutions based on sales ICM will gain momentum with companies seeking to better automate and integrate planning and management practices for sales territories, quotas and compensation.”
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“Best-of-breed vendors will remain at the vanguard in generating interest in this market, expanding functionality and offering solutions through alternate delivery models.”
“Synygy has been a pioneer in sales compensation and performance management, with a history of software and service innovations, including the first on-demand ICM software, the first web-based ICM software, the first with on-demand pricing, the first with on-demand staffing, and the first with a full range of SPM solutions,” said Mark A. Stiffler, president and CEO, Synygy. “With the most on-demand software experience, most implementation experience, and most plan management experience in the industry, we intend to continue leading the way.”
About Synygy
Synygy created the sales compensation management (SCM) market and is the most experienced provider of SCM solutions. Based in Chester, Pennsylvania and with extensive operations in Europe and Asia, Synygy has achieved 17 consecutive years of success.
Synygy’s software and services eliminate the problems of strategic misalignment because of an inability to design, model, implement, and manage the sales compensation plans that companies desire; misunderstood plans and inaccurate results that fail to drive needed sales force behaviors; lack of management information that fails to provide visibility into the effectiveness of strategy execution; and an inability to quickly adapt to change that limits enhancements to strategy and associated plan modifications. www.synygy.com
MarketScope Disclaimer
The MarketScope mentioned is copyrighted 2008 by Gartner, Inc. and is referenced with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1 Gartner Research: “MarketScope for Sales Incentive Compensation Management Software” by Michael Dunne, published 30 July 2008
