Synygy Receives "Positive" Rating in Influential Analyst Firm's Report on Sales Incentive Compensation Management Software Vendors

Chester, Pa., March 16, 2010 —Synygy Inc., the largest and most experienced provider of sales performance management (SPM) solutions, today announced that it received a “Positive” rating in Gartner, Inc.’s 2010 Market Scope for Sales Incentive Compensation Management Software.

In its assessment of market conditions, the report estimates that “through 2012, enterprises will miss the equivalent of 5% to 10% of annual sales as ‘lost opportunities’ that could have been captured through improved management of sales territories, quotas and compensation plans.”

The Market Scope for Sales Incentive Compensation Management Software report, authored by Michael Dunne and published March 5, 2010, also posits some important trends, including:  

• “support for workflows, modeling environments and analytics will increasingly be viewed as critical capabilities in evaluations”
• “sales ICM will provide the foundation for SPM initiatives for integrating planning and management practices for sales territories, quotas and compensation”

“Synygy pioneered the sales ICM market over eighteen years ago, originated the on-demand ICM delivery model using our own data centers, and now leads the industry with the broadest and most comprehensive suite of SPM software products available,” said Mark A. Stiffler, Synygy’s president and CEO. “Combine that with the largest and most experienced professional services and software  development organizations, and we believe it’s no wonder why Synygy has received a Positive rating from Gartner, Inc.”

For more information on Synygy’s sales compensation management software and services and other SPM solutions, visit www.synygy.com or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

About Synygy

Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. These include SPM solutions for: sales compensation management (incentive compensation; rewards and recognition; and total compensation); sales  communications management (sales portals; reports, dashboards, and analytics; and analyses, alerts, and answers); sales goal management (territories and channels; quotas and objectives; and pipeline analysis and forecasting); and sales process management (recruiting, evaluating, and training; data repository and data processes; and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 19 continuous years of success.

• CRM Magazine Names Synygy an Incentive Management Market Leader
• Daiichi Sankyo Inks Five-Year Agreement with Synygy for Sales Performance Management Solutions
• Five Chester High School Students Awarded Synygy Scholarships
• Jim Dickie to Deliver Keynote at Synygy Sales Performance Conference
• Maritz and Synygy Form Strategic Partnership