Synygy Named to the 2009 Global Outsourcing 100 List

Chester, Pa., February 16, 2009 —Synygy Inc., the most experienced provider of sales performance management (SPM) solutions, today was named a Rising Star in the International Association of Outsourcing Professionals™ (IAOP™) 2009 Global Outsourcing 100™ list of top service providers and announced at the Outsourcing World Summit™ in Carlsbad, CA.

“At a time when companies that outsource are scrutinizing their suppliers more closely than ever to ensure they are delivering the high quality, value-added results being sought by customers, The Global Outsourcing 100 and The World’s Best Outsourcing Advisors have become even more valuable reference tools for companies seeking to work with the best providers and advisors,” said IAOP Chairman Michael Corbett. “The companies named on these lists and sub lists have demonstrated their expertise following a rigorous, independently judged process and represent the tops in the industry.”

The International Association of Outsourcing Professionals is the global, standard-setting organization and advocate for the outsourcing profession. With 40,000 customer, advisor and provider members worldwide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses.

“Synygy is pleased to be recognized by IAOP,” said Mark A. Stiffler, president and CEO. “As the only provider of SPM solutions that offers on-premise and on-demand software, around-the-clock on-demand staffing, and a broad range of services that enable companies to outsource all or parts of their sales operations function, Synygy is uniquely positioned to help our clients reduce their operational costs and improve sales force productivity and effectiveness at the same time.”

Synygy’s SPM outsourcing services include ten integrated areas of sales operations:

1. Sales Territories and Channels—including segmentation, targeting, and call and activity planning
2. Sales Talent—including implementation and management of processes for recruiting and training salespeople, conducting performance reviews and skills assessments, and managing total compensation
3. Sales Quotas—including quota design methodologies, quota setting, and the design and implementation of processes for managing quotas
4. Sales Objectives—including objectives (MBO) plan design and rollout, and the implementation and management of MBO plans
5. Sales Compensation—including plan design, modeling, and rollout, and the implementation and on-going management of sales compensation plans
6. Sales Metrics and Analytics—including the design of performance metrics, data warehousing, and data analytics
7. Sales Data Processes—including the design and implementation of processes for collecting, integrating, validating, adjusting, and maintaining sales and sales-related data
8. Sales Reports—including the design of salesperson reports and implementation of processes for creating, validating, and distributing reports
9. Sales Analyses—including the design of sales performance and plan effectiveness analyses for managers and executives and the implementation of processes for creating, validating, and distributing analyses
10. Sales Communications—including implementation of processes for managing inquires and disputes and gathering and feedback from the sales force

“Companies that are interested in outsourcing certain sales operations functions, such as the management of sales compensation plans, can choose among Synygy’s set of SPM outsourcing services,” continued Stiffler, “or—just as companies have outsourced their HR, IT, and other functions for many years—they can now fundamentally transform their sales organizations by outsourcing their entire sales operations department to Synygy.”

About Synygy
Synygy is the largest and most experienced provider of sales performance management (SPM) solutions. Synygy’s software and services include solutions for managing sales territories and channels, sales talent, sales quotas and objectives, sales compensation, sales metrics and analytics, sales data processes, sales reports and analyses, and sales communications. Based in Chester, Pennsylvania and with extensive operations in Europe and Asia, Synygy has achieved 18 consecutive years of success. www.synygy.com