SYNYGY Magazine Focuses on Drivers of Sales Performance From Multiple Vantage Points

Spring Issue Previews Synygy Sales Performance Conference May 4-5 in Chester, Pennsylvania

Chester, Pa., April 13, 2009—Synygy, Inc., a recognized authority in sales performance management (SPM), announces the release of the spring edition of SYNYGY Magazine. This issue returns to the basics with articles focused on the drivers of sales performance from multiple vantage points—from top management to the youngest members of the sales force.

• Cover story “Take Charge” discusses how effective sales compensation governance steers sales organizations by emphasizing accountability, strategic alignment, and process consistency and lays out a sales compensation governance model that includes sound compensation administration, detailed reporting, and effective oversight.

• “Great Expectations: Managing Millennials” takes a closer look at the latest entrants into the sales force and presents strategies for their management and development.

• “Calming Quota Chaos” reviews quota-setting methodologies and best practices sales operations departments can use to weather volatile business conditions.

• “Non-Cash Rewards 2.0” provides expert insight into managing global non-cash reward programs and leveraging Web 2.0 tools to recognize and empower a global sales force.

Discussion of all of the above topics, and more, will continue May 4-5, at the Synygy Sales Performance Conference at Turbine Hall, 2501 Seaport Drive, Chester, Pa. For program and registration details, visit www.salesperformanceconference.com.

About Synygy
Synygy is the largest and most experienced provider of sales performance management (SPM) solutions. Synygy’s software and services include solutions for managing sales territories and channels, sales talent, sales quotas and objectives, sales compensation, sales metrics and analytics, sales data processes, sales reports and analyses, and sales communications. Based in Chester, Pennsylvania and with extensive operations in Europe and Asia, Synygy has achieved 18 consecutive years of success. www.synygy.com