Synygy Enters into Significant Expansion of Sales Compensation Management Agreement with U.S. Cellular

Chester, Pa., August 25, 2009—Synygy Inc., a recognized authority in sales performance management (SPM) and the most experienced provider of sales compensation management (SCM) solutions, today announced a SCM contract extension and expansion with Chicago-based U.S. Cellular, one of Synygy’s top-ten largest clients.

Four years ago, U.S. Cellular partnered with Synygy to automate a portion of its SCM processes and to assume responsibility for the ongoing processing of the sales incentive compensation for 2,200 of the company’s associates and agent-channel representatives.

“We value our partnership with Synygy,” said Jim Holmes, Sr. Director of Sales Operations at U.S. Cellular. “Their solutions offer us flexibility and free-up time spent on administrative tasks so that our associates can remain focused on serving our customers.”

The expansion project adds some 1,600 participants to the work that Synygy is doing, including U.S. Cellular’s sales management team and direct-channel representatives.

“When we started the U.S. Cellular project, we had no experience in the telecommunications sector,” said Mark A. Stiffler, Synygy president and CEO. “Now the management of sales compensation plans for telecommunications companies represents a large portion of Synygy’s total revenue.”

About Synygy
Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. Synygy’s SPM solutions include: sales compensation (incentive compensation, rewards and recognition, and total compensation); sales communications (web portals, reports and dashboards, and analytics, alerts, and answers); sales goals (territories and channels, forecasting and pipeline analyses, and objectives and quotas); and sales processes (reviews, recruiting and training, data repository and data processes, and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 18 continuous years of success. www.synygy.com

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Pearl and Curve, and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation’s fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com

 
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