Synygy and Health Market Science Form Strategic Partnership
Chester, Pa. and King of Prussia, Pa., January 27, 2010—Synygy, Inc., the largest and most experienced provider of sales performance management solutions, and Health Market Science, the leading source of healthcare provider data and advanced analytics, have partnered to market joint sales compensation and commercial analytics solutions for the healthcare industry. The agreement was executed in the fourth quarter of 2009.
“Ongoing regulatory and other pressures have pharmaceutical and other healthcare companies continually seeking new ways to optimize business results,” said Mark A. Stiffler, Synygy president and CEO, “We look forward to collaborating with Health Market Science to broaden and deepen our sales performance management solutions.”
Joint projects are expected to include solutions for improved segmentation and targeting; sales force structure, sizing and alignments; compensation design and administration; and automated reporting platforms.
“As the go-to-market models of our joint clients continue to evolve rapidly, particularly in specialty markets, they are requiring a higher level of analytic expertise to support their businesses,” shared Zach Henderson, Vice President, Marketing and Analytics at Health Market Science, “Combining the strengths of Synygy and Health Market Science allows us to solve these challenging client needs.”
About Health Market Science
Health Market Science is the leading source for healthcare provider data and advanced analytics in the United States. Health Market Science has developed unique technology and expertise to continuously acquire, analyze, and integrate over 2,500 distinct data sources to create and maintain the single most comprehensive and accurate source of healthcare provider information available today. Integrated with advanced analytics, HMS offers expert consulting using advanced methodologies to solve the most complex and challenging life sciences marketing and sales problems. Health Market Science is a privately held company located in King of Prussia, Pennsylvania. www.healthmarketscience.com
About Synygy
Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. These include SPM solutions for: sales compensation management (incentive compensation; rewards and recognition; and total compensation); sales communications management (sales portals; reports, dashboards, and analytics; and analyses, alerts, and answers); sales goal management (territories and channels; quotas and objectives; and pipeline analysis and forecasting); and sales process management (recruiting, evaluating, and training; data repository and data processes; and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 19 continuous years of success.
