Defining a vision, strategy, and initiatives for solving challenges in sales operations by applying best practices is a good start. But successfully executing the initiatives requires an honest assessment of the gaps between the current and desired organizational capabilities. Without this understanding, companies are unable to clearly define solution requirements, which risks wasting time and money.
Synygy works with clients to create a comprehensive set of requirements for the desired future state of sales operations that equally address issues of people, processes, and technology. These solution requirements include specification of the required organizational resources, roles, and capabilities; the redesign of business processes; and the enablement of those processes through technology.
Complete sets of people requirements, process requirements, and technology requirements allow companies to precisely—without overlooking any of these three critical areas—define the desired solution. This comprehensive approach to defining requirements results in faster execution of the initiatives, a higher quality outcome, and lower costs of operations.