Retailer and Distributor Sales Management

Synygy enables retailers and distributors to rapidly adapt to changing buying behaviors and competing channels.

Echo Global Logistics

Organization:

Echo Global Logistics

Location:

North America

Website:

www.echo.com

Industry

Transportation Management

Description

Echo Global Logistics simplifies the critical tasks involved in transportation management. This rapidly growing organization leverages proprietary technology and exceptional service to create an unmatched customer experience.




Before Synygy

  • Inability to integrate new acquisitions quickly
  • Confusion over sales compensation plans of acquired businesses
  • Reliance of spreadsheets and manual processes
  • Lack of internal expertise and resources to execute improvements

With Synygy

Sales Strategy Enablement

  • Provides greater insight into information through realigned systems
  • Positions company to effectively manage continuous change
  • Increases agility by outsourcing certain sales operations
  • Gains industry expertise quickly and efficiently

Sales Force Motivation

  • Provides clear strategic direction for sales management
  • Enhances sales force morale with prompt, equitable payments

Sales Performance Insight

  • Gains greater visibility into profitable compensation models
  • Ensures knowledge continuity even with staff turnover



Leader in Appliances & Lighting

Organization:

Leader in Appliances & Lighting

Location:

Global

Industry

Manufactured goods and services

Description

A global business leader providing manufactured goods and services for homeowners and businesses




Before Synygy

  • Channel partner analysis limited by desktop database and spreadsheet methods
  • Quarterly data integration process was manual and took over a month
  • Analysts could not see inequities in performance of individual partners
  • Crucial data reached only a fraction of people who could benefit from it
  • No information could be accessed through mobile devices

With Synygy

Sales Strategy Enablement

  • Align sales strategy across businesses by centralizing data resources
  • Improve the quality, timeliness, and accessibility of channel partner information
  • Enable continuous improvement through a flexible, scalable platform

Sales Force Motivation

  • Increase agility with performance metrics arriving weekly instead of quarterly
  • Create visibility into sales performance and compensation for all channels

Sales Performance Insight

  • Revolutionize the potential of analytics by integrating mapping technology
  • Improve decision making with enhanced data and analytical capabilities
  • Boost project ROI by leveraging analytical process outsourcing services



The Perfect Espresso Brand

Organization:

The Perfect Espresso Brand

Location:

Global

Industry

High-end coffee machines and coffee

Description

A business unit of the world’s largest food product company, offering high-end coffee machines and coffees, with more than 8,000 employees spread across 60 countries.




Before Synygy

  • Annual incentive payments did not optimize motivation
  • Management lacked agility to leverage new market realities
  • Sales reps lacked real-time insight into their performance
  • Employee retention was a continuous challenge

With Synygy

Sales Strategy Enablement

  • Drive aggressive revenue growths by aligning motivation to sales strategy
  • Enable global standardization and local adjustments with multi-language support

Sales Force Motivation

  • Raise morale with real-time performance updates in “video game” format
  • Improve motivation by enabling reps to easily create “what if” scenarios

Sales Channel Effectiveness

  • Gain visibility into sales performance with traceable data for every participant
  • Improve results for boutique managers who must assess which reps need coaching

Sales Performance Insight

  • Enhance sales forecasting with clear dashboards and powerful analytics
  • Increase agility through platform accessibility on mobile devices


The Original Mass-Merchandiser

Organization:

The Original Mass Merchandiser

Location:

North America

Industry

Broadline, full service retailer

Description

The Original Mass Merchandiser offers its wide range of home merchandise, apparel, automotive products, and services through more than 1,320 The Original Mass Merchandiser-branded and affiliated stores in the U.S. and Canada.




Before Synygy

  • Unable to vary commissions by product or product lifecycle stage
  • Unable to associate transactions for bundling and markdown adjustmentss
  • No way to view role-based, item-level commission rates to drive sales behavior
  • No way to automate dispute submission, review, and approval

With Synygy

Sales Strategy Enablement

  • Enhance agility with more flexible and granular commission rate structure
  • Align compensation with dynamic rate assignments based on lifecycle and markdowns

Sales Force Motivation

  • Fuel incentive with instant, in-store access to each rep’s item-level commission rates
  • Improve self-evaluation by speeding sales data processing from weekly to daily
  • Improve satisfaction through a fully-automated dispute resolution process

Sales Performance Insight

  • Improve decision making with access to up to 2 million transactions per day
  • Reduce labor expense through extensive automation of data processing




How can you drive revenue and lower costs of sales?