Reporting and Analytics Design
Providing actionable reports, dashboards, and alerts for salespeople, sales managers, and executives—and analytics applications for power users—are an important responsibility of a sales operations department. But many companies fail to provide clear and meaningful information to people because of a lack of understanding of their needs and how to apply best practices to meet their needs.
Synygy has a large staff of experts that specialize in identifying the unique information needs of different roles across the organization and designing reports, dashboards, alerts, and analytics applications to meet these needs. With experience doing information design for thousands of different roles at hundreds of clients, Synygy extracts strategic value out of sales, sales compensation, and sales performance data.
The strategic value of information is most apparent when it is used to create an alignment between sales strategy and sales performance. When this occurs, salespeople rapidly adjust their selling behaviors, sales executives have greater visibility into sales performance, and analysts are able to identify areas for process and performance improvements.