Synygy Rated “Positive” in Analysis of Sales Performance Management Software Vendors
Chester, Pa., November 07, 2012 —Synygy, the largest and most experienced provider of incentive compensation management (ICM) and other sales performance management (SPM) solutions, today announced that it received a “Positive” rating in Gartner Inc.’s 2012 MarketScope for Sales Performance Management.
“The breadth and depth of SPM has broadened substantially to include key functionalities rounding out the space, which underscores the shift in SPM processes,” said Gartner analyst Patrick Stakenas. “We analyze key vendors that are pioneering SPM technology product suites for business leaders and sales teams.”
Notwithstanding the growth in the variety of SPM offerings, the MarketScope noted the continued primacy of ICM in SPM projects.
“Attention is given to advances in core sales ICM components concerning compensation processing, planning and modeling, administration and analytics. These feature sets represent the foundation of competing SPM offerings and attract a bulk of the SPM software spend worldwide,” reported Stakenas.
“Our own experience suggests that it’s predominantly incentive compensation management challenges that continue to fuel the SPM market, so we concur with these research findings,” said Mark A. Stiffler, Synygy president and CEO. “While pleased with Gartner’s recognition, which reaffirms the best-of-breed status of our software, I believe that Gartner missed an opportunity to help its clients by focusing only on technology enablement and failing to present the SPM market in terms that include the even more critical implementation services and post-implementation support and outsourcing services.”
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