Jim Dickie to Deliver Keynote at Synygy Sales Performance Conference

Chester,  Pa., March 9, 2010 —Synygy Inc., the largest and most experienced provider of sales performance management solutions,  today announced that Jim Dickie, a Managing Partner of CSO Insights,, will offer the keynote presentation at the spring Synygy Sales Performance Conference, to be held April 20-21 in Philadelphia, Pa.

Now entering its fourteenth year as the industry’s premier educational event, the Synygy Sales Performance Conference boasts a robust program of workshops, roundtables, and breakouts—all focused on delivering the latest tools, techniques, and insights for tackling the operational challenges facing sales organizations.

At the conference, Mr. Dickie will be presenting the findings of CSO Insights’ sixteenth annual Sales Performance Optimization study.  Examining how  organizations are leveraging people, processes, knowledge, and technology to address sales challenges, he will review the latest best practices for ensuring that sales staff are motivated and empowered to hit their revenue targets.

As a Managing Partner of CSO Insights, Dickie is constantly evaluating how companies utilize their resources in marketing, selling, and servicing their customers.  He has over 29 years of sales and marketing management experience, beginning his career at IBM and Sterling Software before going on to launch two successful  software companies.  A contributing editor for CRM Magazine, CRM Guru, SoftwareMag.com and the Harvard Business  Review, he also authored The Chief Sales Officers Guide to CRM, Insights into High Tech Sales and Marketing, co-authored the Sales and Marketing  Excellence Challenge and The Information Technology Challenge and guest hosted World Business Review.

“The Synygy Sales Performance Conference attracts an audience of executives and senior level professionals from diverse industries who share a common goal of driving sales force effectiveness,” said Mark A. Stiffler, Synygy president  and CEO. “We’re pleased to have Jim on hand to lay the foundation for our spring event with an examination of the obstacles now confronting sales organizations and a review of what can be done to overcome them, and we look forward to exploring these solutions in more depth during the rest of the program.”

For more information on the Synygy Sales Performance conference and how you can be a part of it, visit www.salesperformanceconference.com or e-mail conference@synygy.com.