Data Repository Design

Companies often have a large number of applications that they use to manage sales operations functions. As a result, sales, compensation, and performance data typically reside in various systems, are replicated across systems, and are stored in individual spreadsheets and other files. This results in errors in data, delays in data processing, and inconsistencies in how data are used across the organization.

Synygy helps companies transform data messes that are scattered across an organization into data that are integrated, organized, and structured into a centralized data repository, which becomes the source of data for all sales operations and many other applications. Most importantly, with a design focus on flexibility, adaptability, and scalability at the core, Synygy’s data repository designs stand the test of time.

Doing data repository design prior to rushing into the implementation of sales operations applications creates a solid foundation for easily adding applications over time. It also results in a shorter total implementation time and a lower total cost of ownership, and it very significantly improves the ability of the organization to create accurate, consistent, and meaningful information for salespeople, managers, and executives.