The quicker companies can understand changes in their business and markets the faster they can respond—but that depends on how quickly they can get through the data. Centralized sales performance data repositories and efficient data management processes provide a single set of complete information and tools that help sales organizations streamline their reporting and analysis for prompt action.
When sales organizations lack a centralized data repository and effective and efficient data management processes, the following symptoms exist:
inconsistent, inaccurate, and incomplete data that limits the ability of the sales organization to execute its strategy
data that are scattered among several different systems
recurring data errors whose source cannot be identified and corrected
disorganized and manual data processes that lack audit trails to meet compliance standards
delays and costs to make changes to the data repository and the processes for managing data
These symptoms are indications of underlying problems associated with not having a centralized data repository and effective data management processes, including:
inability to provide the information that the sales force needs to drive execution of the sales strategy due to constraints in the availability, accuracy, or consistency of data
inability to collect, load, and integrate data from multiple sources across the organization
inability to validate, cleanse, and adjust data and to identify and resolve the root causes of errors to prevent them from reoccurring
inability to maintain internal controls and audit trails to meet compliance standards and requirements regarding sales performance data
inability to incorporate new data sources and changes to data and data processes to meet the evolving needs of the sales organization
Synygy’s data repository and data processes solution enables organizations to:
build and maintain a centralized sales performance data repository that enables the execution of the sales strategy and all of the supporting sales processes
have access to and use of all of the data needed to provide a complete and comprehensive view of the performance for the sales force
ensure the accuracy and consistency of data across all reports and analyses provided to salespeople, sales managers, executives, and analysts
establish and maintain secure and auditable processes for loading data and making adjustments and exceptions to data
quickly and easily change the structure and content of the data repository and related data processes
For more information on Synygy’s sales portal solution, click here.
Sales Performance Management 
