To effectively execute sales and sales operations strategy, companies need to create and continuously adjust the design of incentive compensation plans, quotas setting methodologies, territory alignments, and approaches to sales channel management. Doing this requires expertise, experience, and knowledge
of best practices.
Synygy leverages two decades of expertise in strategic consulting and experience in the management of sales operations functions, along with specialized software products, to help clients align their sales strategies and objectives to the design of incentive compensation plans, quotas, territories,
and sales channels.
Incentive Compensation Plans
Incentive compensation plans that drive people to execute sales strategy are a key component of managing sales performance. Synygy helps clients design, create, and communicate plans that achieve their sales objectives and keep their salespeople happy, motivated, and productive.
With Synygy’s approach to quota setting, sales managers are able to adjust quotas to account for local situations; salespeople believe that quotas were set more fairly because they understand how their quotas were determined; and our clients have confidence that the cost of incentive compensation won’t balloon
out of control.
Effectively balancing opportunity and workload across the sales force is a key to optimizing sales performance. Synygy creates alignments of territories to geographies, customers, or other conditions in a way that takes local factors into consideration while ensuring an equitable allocation of sales potential
Having visibility into sales channel performance is essential to ensuring that the activities of agents, brokers, distributors, and other channels are aligned with corporate sales strategy. Using our understanding of best practices in channel management, Synygy helps our clients improve the performance of sales channels.